As the new year begins, businesses must stay informed about shifting consumer preferences. Understanding these behaviors allows companies to refine their products, pricing, and marketing strategies. Presage Analytics equips businesses with the tools needed to maintain safety, quality, and compliance while keeping up with the 2025 food and beverage trends.

Emerging 2025 Food and Beverage Trends

Consumer preferences continue to change, influenced by health, technology, and economic concerns. The biggest trends to prepare for in 2025 include:

• A focus on health and wellness.
• New and nostalgic flavor preferences.
• Increased use of automation and AI in foodservice.
• Value-driven consumer spending.
• A commitment to sustainability.

Health and Wellness Take Center Stage

Consumers want food and drinks that provide functional benefits. They seek products with adaptogens, functional mushrooms, and added protein. High-protein foods, like buttermilk vanilla protein waffles and smoked salmon fillets, continue to gain popularity.

Changes in Flavor Preferences

Consumers crave bold, briny flavors. Pickles, olives, and other fermented foods are in high demand. Nostalgic flavors are also making a comeback, especially in cocktails and beverages.

The Rise of Technology in Foodservice

Restaurants and food producers use automation and AI to improve efficiency. Ordering kiosks, AI-powered voice assistants, and robotic food preparation streamline operations. Some businesses even use drones for food delivery.

Consumer Spending and Value-Based Purchasing

Economic uncertainty influences spending habits. Consumers seek value without sacrificing quality. Many choose private-label “Food Dupes” over name-brand products. Restaurants offer meal deals and promotions to attract budget-conscious diners.

Sustainability and Environmental Responsibility

Consumers prioritize eco-friendly products and packaging. They support businesses that reduce food waste and source sustainable ingredients. Companies must implement environmentally responsible practices to meet these expectations.

Prepare for 2025 with Presage Analytics

Staying ahead of industry trends requires a strong safety and quality management system. Presage Analytics helps businesses adapt by providing real-time insights, compliance tracking, and process optimization. Schedule a demo today to see how Presage Analytics can help your business stay ahead in 2025.